Google Ads Keyword Budget Planner – Excel Template

Plan a search ads budget by keyword from expected clicks, cost per click and conversion rate, and see leads, cost per lead and revenue.

• Automatic summary: Planned spend, Budget left, Expected conversions, Blended cost per conversion, Expected return on ad spend
• Calculated for you: Clicks, Monthly cost, Conversions, Cost per conversion, Expected revenue, Verdict
• Drop-down menus for quick, consistent entry
• Colour-coded status and progress highlights
• Built-in chart that updates as you type
• Example rows and a step-by-step "How to Use" sheet

Instant download (.xlsx). Works in Excel 2010+, Excel online, Google Sheets, Numbers and LibreOffice. Works with any currency.