Marketing Channel Attribution Summary – Excel Template

Compare marketing channels side by side – spend, leads, customers won and revenue – and see cost per lead, cost per customer and return on spend for each.

• Automatic summary: Total marketing spend, Total leads, Total customers won, Blended cost per customer, Overall return on spend
• Calculated for you: Cost per lead, Lead to customer, Cost per customer, Return on spend, Verdict
• Drop-down menus for quick, consistent entry
• Colour-coded status and progress highlights
• Built-in chart that updates as you type
• Example rows and a step-by-step "How to Use" sheet

Instant download (.xlsx). Works in Excel 2010+, Excel online, Google Sheets, Numbers and LibreOffice. Works with any currency.