Marketing Experiment Log – Excel Template

Run marketing like a lab: hypothesis, channel, metric, baseline vs result, win/loss and what you learned, for every test.

• Automatic summary: Experiments, Wins, Win rate (finished), Running now
• Calculated for you: Change
• Drop-down menus for quick, consistent entry
• Colour-coded status and progress highlights
• Example rows and a step-by-step "How to Use" sheet

Instant download (.xlsx). Works in Excel 2010+, Excel online, Google Sheets, Numbers and LibreOffice. Works with any currency.